Gerrit Noordzij writes about Ruse:
"Ruse is related to my handwriting. I transferred the rhythm of the written word image into this typeface: the emphasis lies on the balance between the white shapes that keep the black shapes in place. The appearance of the typeface is casual, but what's casual for me doesn't necessarily have to be for other people. Let's say that I excluded any striking peculiarities.
The theoretical product that's distilled from my sketches has proven itself already as a practical tool for posters, cartography and magazines. In books I've been able to test Ruse for poems as well as for scientific texts and catalogues."

Ruse is remarkably extensive and complete. From 000 to 100 the family is divided into 11 variants of increasing contrast. Each variant contains six different kinds of figures (hanging proportional, lining proportional, hanging tabular, hanging proportional, superior and inferior) and a large number of ligatures. Prebuilt fractions are also included together with an OpenType feature that automatically composes fractions. The roman styles contain small caps as well. Any typesetting job for figures, whether it be in tables or plain text, can be carried out easily with Ruse.